Evaluation


Evaluation > Teacher resources

 

Market Leader: Pre-intermediate Final Progress Lesson

Task 1: Phone call

S: Rosetta Stone Learning Center, Suzuki speaking, how may I help you?
T: Hi, this is Michael. May I speak with Ms. Kimura, please?
S: I’m sorry, but she’s out of the office. Would you like to leave a message?
T: Yes. Can you tell her to call me back please?
S: Of course. May I ask what it is regarding?
T: It is about her office supplies order.
S: OK. Does she have your phone number?
T: I think she does. In any case, it’s 080-1234-5678.
S: Thank you. I’ll give her your message.
T: Thank you very much. Goodbye!
S: Goodbye.

Task 2: Marketing meeting

T: Alright, so the order of business today is to discuss the marketing of our new launch of fragrances. First on the agenda, what channels to sell the product through.
S: I think we should sell through department stores and high end perfume stores, because we want a good image for our product.
T: That’s a good idea. What about drugstores?
S: I think that’s a bad idea, because drugstores are too cheap. Department stores are better.
T: Alright. What about the pricing then?
S: We should have a mid-to-high range price. It fits our image.
T: I agree. Let’s talk about promotion then.
S: We should run ads in magazines. Maybe high end fashion magazines.
T: Alright, and what about television ads?
S: They are expensive, but could be good.
T: I agree, television ads are good exposure. Anything else?
S: A promotion in department stores? Maybe we could give out samples.
T: Wouldn’t that dilute our image? How about shop staff promoting the fragrance using testers, offering the customers to try it?
S: That could be good.
T: OK. Do we need a celebrity endorsement?
S: We could have XX promote our perfume. They are very popular at the moment.
T: Don’t they do a lot of fashion advertising?
S: Yes. They have a very fashionable image.
T: OK. The last item on the agenda is what kind of launch event to hold.
S: We should do a press conference, for publicity. The journalists can try our perfume.
T: That sounds good to me.

Task 3: Sales pitch

“I would like to present the X-13 digital camera. It is easy to use, cutting-edge and fashionable. It comes in 3 colours, silver, gold, and pink. It is small. Its width is 10 cm, its height is 7 cm, and it is 2 cm deep. It can fit in your pocket. Even though it’s small, it takes very good pictures. There is a special selfie mode for taking beautiful selfies. Our design is better than the competitors, and the pictures are very good.”