Lesson 81 Vocabulary
English word English Definition English Example sentence
1 to promote ~ to make people aware of a new product through advertising. How are we going to promote this product?
2 to roll out ~ to begin selling something Let's roll out the new computer next week.
3 a profit margin the percentage of revenue that becomes profit This product has a high profit margin due to low costs.
4 to appeal to ~ to attract attention from This new computer will appeal to business professionals.
5 to liaise with ~ to maintain contact with someone Make sure to liaise with customer service when we roll out this product.
6 a fresh prospective a new way of looking at something The new management team will bring a fresh perspective on the business.
7 to have potential to have a good chance at succeeding Our new training program has a lot of potential of making new managers.
8 to be luxurious to be expensive or high value This bag looks luxurious, but is reasonably priced.
9 to be superior to ~ to be better than The new model is superior to the older model in many ways.
10 to be comprehensive of a service, to cover any and all potential problems with a product Our Roadside Assistance program is comprehensive; we will come assist you 24-hours a day.
11 to be unique to be special, unlike any others The first iPhone was unique because it had a touchscreen.
12 to be unbeatable to be the best The food at the 100-yen shop is pretty bad, but the price is unbeatable.
13 to distribute ~ to transfer a thing or product to a large number of people I distributed 100 fliers, standing on the street corner.
14 a focus group a group of people whose opinions and input are used to make a product design better The focus group thought the cereal was too sweet, so the company reduced the amount of sugar in the recipe.
15 to be customizable to be able to be changed in order to suit your particular needs or desires The bicycle was customizable; the seat and handlebar height could be changed.
16 to be eye-catching to be noticeable due to being shiny or brightly-colored The sequins on the sweater were eye-catching.
17 to be guaranteed to ~ of a product, to have an ability that is promised This cleaner is guaranteed to remove grass stains.
18 to be alluring of a product, to cause you to want to buy it or to be interested in it The bicycle was so shiny and new, it was very alluring.
19 to be all new of a product, to have been completely re-designed The all new Mini-Cooper debuted to much critical acclaim.
20 to be generic to have no brand associated with a product Generic white T-shirts are just fine for daily use.
21 a strategy a plan that outlines how you will launch, promote, and sell a product Before beginning manufacturing on the new product, they needed to think of a good strategy for marketing and advertising.